Veranstaltungen
Beschreibung:
"The lecture is devoted to the development of new products (including new services) with a strong focus on the new product development process and technology marketing. In particular, the aim of the course is to understand the new product development process, to learn how to integrate the customer and knowledge of the customer into this process, to learn and apply concepts and tools appropriate for new product development analysis, and to develop specific recommendations and action plans for companies facing difficult decisions about bringing new products to market." (aus dem Modulhandbuch)
Webseite: N/A
KLIPS: Vorlesung
Übung
Modulhandbuch: https://userpages.uni-koblenz.de/~websis/websis2/index.php?action=showModule&mid=04IM2008&backanchor=04IM2008&backcosid=7
Archiv: Vorlesungen
Übungen
Klausuren